Getting Amazon’s Choice label
16.11.2017
A client contacted EMPO when the product was selected and shipped to Amazon warehouse.
We handled the support and development of the product.
From the start:
- No listing
- No sales and reviews
What we did:
- created a high-quality listing, which would provide high conversion: selected keywords, made product photosession to show all features and opportunities;
- encouraged product reviews;
- made an analysis and defined an optimal product discount, which would be more attractive than competitors but would still bring revenue;
- prepared advertising content; coupons, ad texts, attractive images;
- set targeting on target audience, launched and supported Facebook advertising campaign with coupons.
We achieved:
- 100% indexation of all listing keywords
The level of keyword indexation for the product — 100%
- price per click to get a coupon was 0.18$, which is 2 times less than the average price per click in our ad campaigns;
Price per click is 2 times less than the average
- the rise of demand for the product: the sales grew 4 times during coupon promotion;
Product sales grew 4 times during Vortex 2.0 service
Result:
Due to high demand and number of target actions (purchases) on listing the product gained a status
Amazon’s Choice и #1 in New Releases
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