Blog

Getting Amazon’s Choice label

16.11.2017

A client contacted EMPO when the product was selected and shipped to Amazon warehouse.
We handled the support and development of the product.

From the start:

  • No listing
  • No sales and reviews

What we did:

  • created a high-quality listing, which would provide high conversion: selected keywords, made product photosession to show all features and opportunities;

13,34% listing conversion

  • encouraged product reviews;
  • made an analysis and defined an optimal product discount, which would be more attractive than competitors but would still bring revenue;
  • prepared advertising content; coupons, ad texts, attractive images;
  • set targeting on target audience, launched and supported Facebook advertising campaign with coupons.

We achieved:

  • 100% indexation of all listing keywords

The level of keyword indexation for the product — 100%

The level of keyword indexation for the product — 100%

  • price per click to get a coupon was 0.18$, which is 2 times less than the average price per click in our ad campaigns;

Price per click is 2 times less than the average

Price per click is 2 times less than the average

  • the rise of demand for the product: the sales grew 4 times during coupon promotion;

Product sales grew 4 times during Vortex 2.0 service

Product sales grew 4 times during Vortex 2.0 service

Result:

Due to high demand and number of target actions (purchases) on listing the product gained a status

Amazon’s Choice и #1 in New Releases

Спасибо!

Guide для решения проблем на Amazon уже отправлен вам на Email

Ok